Behind
the
Build
Behind-the-Scenes Setup You Never Have to Worry About
When you launch with Slap, we don’t just design a brand and build a site, we make sure everything works the way it should. The best part? You don’t lift a finger, and you own the accounts that matter. Here’s what we take care of:
We Point Your Domain
Buy your domain. That’s it. We’ll connect it to your site so everything resolves properly. Our preferred vendor is GoDaddy, but we’ll make it work no matter where you buy.
- Why it matters: Your URL works from day one, no headaches for you.
We Index with Google
We tell Google where to find you by setting up Search Console and submitting your sitemap. Without this step, your site could stay invisible. With us, you’re findable fast.
- Why it matters: Without this step, your site can stay invisible in search.
We Optimize for AI + SEO
Your site is structured for search engines and AI-driven tools from day one—metadata, sitemaps, and on-page optimization included. Humans and bots both love your site.
- Why it matters: You’re discoverable everywhere—not just by humans, but by the bots serving answers.
We Add User Tracking
Google Analytics, set up and running. You’ll know who’s visiting, what they’re doing, and where they’re coming from—without touching a single setting.
- Why it matters: Real data means smarter decisions—and you don’t have to lift a finger.
You Capture Your Leads
We hook your site into a third-party form tool like HubSpot, Mailchimp, or Wufoo, so every lead flows right into your CRM or email list—no missed opportunities. You own the account, you own the data. We handle the embed, setup, and routing to a custom thank you page for clean tracking and conversions.
We don’t recommend using open-source WordPress forms like Gravity Forms, which store data on your server and lack modern encryption. Third-party tools keep things secure, seamless, and yours.
- Why it matters: No more guessing. Every opportunity is captured automatically.
Take
Your Brand
Further
Go beyond the basics with add-ons designed to extend your brand’s reach and performance. From blogs to pitch decks, we’ve got the extras that make your launch even stronger.
Website Hosting
You have options:
- Host It Yourself: Purchase your own server space. You should use WP Engine. They rule and are highly secure. (approx. $800/year)
- Host with Us: Let us manage hosting on Google G2 Servers via WP Engine Cloud for enterprise-grade speed and reliability. You’ll have an agency on-call in case you break something. Did we mention we also update your plugins for you? ($500/month)
Either way, your site stays secure and optimized for performance.
Blog Design & Development
Get a blog that looks as good as the rest of your site. We’ll design a clean, professional blog layout with two styles:
- News/Insights Style for updates and thought leadership
- Downloadable Resource Style for lead magnets and guides
We’ll also set up a category system so your content stays organized. Once built, you can easily clone and publish new posts without breaking a sweat. ($1,000)
Document Package
Bring your brand offline with the essentials:
- Branded Letterhead
- Business Card Design
- 5-Slide Pitch Deck Template (cover page, chapter divider, two content layouts, and a thank-you slide)
We deliver files in MS Office or Google Workspace, plus Adobe InDesign with print-ready PDFs. For business cards, we’ll provide production-ready files you can upload to Moo or your preferred printer for easy on-demand printing. ($1,500)
Campaign Landing Page Template
Ready to start converting? We’ll design a custom drag-and-drop landing page template that makes it easy to launch campaigns for ads, emails, or product promos. Built for speed and performance, it keeps your brand consistent while driving results. ($1,000)
Content Migration (Up to 300 Posts)
Seamlessly bring your blog or resource library with you. We’ll migrate up to 300 existing blog posts or resource pages into your new site. All URLs will be properly redirected to preserve your SEO rankings. This service covers content and formatting, but does not include redesigning embedded assets (like charts, videos, or custom graphics).